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May/June 1998 Issue 

The Upturn That Hasn't Turned Up
Cattlemen ponder a downturn with a difference.

Chuck Schroeder
Beef's top man seeks some kind of industry consensus.

Birthplace of the Cowboy
If they call the Alamo a shrine, then Goliad, Texas ought at least be called a hallowed ground.

Reba McEntire
It's a story of perseverance and family pride as this Oklahoma girl makes good.

By Their Bootstraps
The leading voices in our western culture found out early that they'd have to blaze their own trail. First in a two-part series.

ON THE COVER: Ranch-raised Reba McEntire, a performer who hasn't forgotten where she comes from., is the subject of our profile on pages 32-37. PHOTO BY CINDY OWEN
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