Luke Logan, 7th generation Potter Valley cowboy, leads “Hollywood” down the trail.

From press release:

Raising funds “one buck at a time,” ranchers in Northern California's rural Potter Valley are preserving their working cowboy lifestyle with the creation of a new rodeo arena and community park—a year-round regional center for country recreation and cowboy skill-building

The cowboy community of Northern California’s Potter Valley is making an urgent call for donations to be used for the purchase of covered seating for spectators at the numerous events to be held annually at its new rodeo grounds. The roping, team penning and other ranching skills honed and showcased at the many events held here are used by local and visiting cowboys and cowgirls every day of their lives on working ranches. The need is immediate, as the seating must be installed in time for the 2010 Potter Valley Spring Festival & Rodeo, to be held over Memorial Weekend (May 29 – 31, 2010). The Festival Rodeo is a CCPRA (California Cowboys Pro Rodeo Association) sanctioned event. Any donations above and beyond the $300,000 needed for the covered seating will be used to build additional amenities including a covered all-weather arena, an RV camping area, stables for visiting horses, better pens and more.

Local farming and ranching families have worked hard, under the auspices of the Potter Valley Community Parks & Recreation organization, to purchase a 23-acre parcel of land, create a master plan and break ground on the new arena. The big dream: a year round regional center for country recreation and skill-building. Chutes and panels will be installed over several forthcoming volunteer weekends. Now the organization is racing the clock to buy and install seating for spectators. “Covered seating is our single biggest urgent expense,” said Clyde Blundell, Chairman of Potter Valley Community Parks and Recreation. “The old location was below an oak-studded hillside, so seating wasn't an issue. In this new valley floor location, we don't have the hill and we don't have the trees for shade,” he said.

Donor names will appear on a special Honor Roll on the Potter Valley Rodeo website. Contributions can be mailed to: Potter Valley Community Parks & Recreation Rodeo Fund, P.O. Box 68, Potter Valley, CA 95469. To donate equipment, building materials or services, direct queries to the same address, attn: Clyde Blundell. Donations are also accepted through Paypal at the Web site. 100 percent of contributions are tax deductible and are guaranteed to go directly to the rodeo grounds and related amenities. Potter Valley Community Parks & Recreation is a 501 (c) (3) non-profit organization.