Union City, Calif., March 16, 2010 – Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is pleased to announce the exciting new in-store “Ariat/PBR World Finals Promotion.”

One lucky fan will win an action-packed trip for two to the 2010 PBR World Finals in Las Vegas – including a VIP lunch and behind-the-scenes tour with Adriano Moraes, plus a head-to-toe Ariat outfit for the winner and a guest!

The contest runs now through Aug. 1, 2010. Entering is easy – simply head on over to your local Ariat retailer (check www.ariat.com to locate your nearest Western retailer), try on a pair of Ariat boots and fill out an entry form for your chance to win. The drawing will take place on Sept. 1, 2010.

About Adriano Moraes
Three-time World Champion Adriano Moraes retired from competition in 2008, but remains active in the PBR as a commentator and a member of the Rules and Regulations Committee as well as the Conduct Advisory Committee. In 2009, Moraes was awarded the prestigious “Ring of Honor” that is given annually to individuals who have made a significant and lasting contribution to the sport of professional bull riding, both in and out of the arena.

About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.